by Sharon Bonner | Mar 24, 2023 | Newsletter Archive
Hello, “If you build it, he will come” (not they). This is a line from the 1989 Kevin Costner movie Field of Dreams. In the movie, Costner’s character Ray is struggling with his relationship with his deceased father who was a devoted baseball fan. If you...
by Sharon Bonner | Apr 22, 2026 | Blog
In our day, we need to understand that there is a huge shift in how consumers think. They do not make purely rational decisions anymore. As a matter of fact, they take their time and pay attention to how something affects them. “Does this bring me joy?” is asked more...
by Sharon Bonner | Feb 4, 2026 | Blog
What is in and out, that is all we care about! This year will not disappoint in the least, as things are changing, and boy, do not let them cease! It is the reign of the horsepower, so hang on tight, and let us explore what it is our clients are craving this time in...
by Sharon Bonner | Jan 15, 2026 | Blog
Designing Events with Clarity, Calm, and Intention As clockwork, every January, I sit down and discuss the Pantone Colour of the Year and how you can apply it to your event. But first, before we do that, it is imperative to understand the decision behind it. Is it...
by Sharon Bonner | Sep 15, 2025 | Blog
If only we could stop for a second to breathe, the field is changing so fast. With many shifts, opportunities come and go. It is almost unpredictable what the next trend will be. Being in the profession for many years, to be exact, 37+, you would think that I have...
