Promotional image for a Certificate Program titled 'The Business of Meetings and Events.' The image features a header in white and blue text on a dark blue background, with a photo of Dianne Devitt, a blonde woman, smiling and holding a pen on the right side. The text highlights the 19-module certificate program, collaboration with Dianne Devitt, and a 15% discount SBCP1 offer with a QR code in the bottom right corner.

Learn With Us

Sharon Bonner Consulting has joined with Dianne Devitt as a Canadian Founding Partner in the first Gold Standard Certificate Program in the Business of Meetings and Events™. Dianne Devitt has mentored, inspired, and trained thousands of event professionals throughout her impressive career as a leading event professional, and as an Adjunct Professor at New York University.

Dianne is a Preferred Provider of the Events Industry Council and shares a wealth of experience and expertise in the Certificate program. Paired with Sharon Bonner's vast experience in event production spanning over 36 years, during which she has earned multiple prestigious awards for her outstanding work, this partnership is built on a strong foundation and is positioned for your success. 

THE PROGRAM

EXTENSIVE CONTENT

Each of the comprehensive 19 Modules is content-rich, visually stimulating and personally narrated including over 40 hours of information, personal stories and real-world examples. We contributed and sponsored specific Modules to support and contribute to the necessary training to boost your understanding of the requisite details involved with each business sector.

RESOURCES & SUPPORT

A free industry overview module is included along with tools, resources, and knowledge to increase your confidence, boost your credibility and expand your marketability. You will participate in monthly live town halls, engage in dynamic discussions, and gain resources such as workbooks, case studies and situational analyses, reference materials, tip sheets and assessments. Additionally, you will gain insights from candid interviews with industry leaders.

BUILT-IN NETWORK

The program is supported by a network of premiere industry partners and specialists. Join our community of individuals committed to excellence in planning while you learn from an industry expert. Dianne Devitt has mentored, inspired and trained thousands of event professionals throughout her career as an Adjunct Professor at New York University and is a Preferred Provider of the Events Industry Council. She brings a wealth of experience and expertise to guide you to your path of success.

Sharpen Your Skills to Plan Effective, Powerful Meetings & Events

Presenting the Certificate in the Business of Meetings and Events™, a comprehensive program filled with detailed foundational knowledge designed for those new to the industry, those who are part-time planners, or those who are responsible for planning events and can benefit by expanding their knowledge.* This Certificate provides content that will boost your credibility, expand your value, and gain positive results.

Through 19 content-rich, visually stimulating modules narrated and created by a foremost industry leader and university professor for over 30 years, the program will train how to conceptualize, design, and execute events that align with an organization’s mission, effectively convey an organization’s message, and achieve business goals.

You will have the opportunity to absorb information that can be immediately applied in planning a meeting or events, through personal stories and textbook examples. You will be equipped with tools, resources, and knowledge. You will participate in monthly town halls, engage in dynamic discussions, and utilize resources such as workbooks, tip sheets, case studies and situational analyses, and assessments. Additionally, you will gain insights from candid interviews with industry leaders.

The Certificate in the Business of Meetings and Events™ provides a comprehensive and detailed overview of the diverse elements involved in planning including crucial behind-the-scenes elements that are essential for hosting successful events. Vetted and supported by industry partners, you will experience personal video messages embedded within the modules.

For those who have their industry accreditations, investing and participating in the Certificate Program qualifies you for additional class hours.

There is much included with attaining the Certificate which is why we refer to this comprehensive training as “The Gold Standard Program.” The program comprises 19 modules (approximately 1-2.5 hours each), which focus in-depth on different aspects of event planning. See the following list of Certificate modules.

Certificate Content:

  • Module 1: Introduction and Industry Overview
  • Module 2: Business Theory and Application
  • Module 3: Sourcing and Site Selection
  • Module 4: Freelancers and Creating Your Onsite Support Team
  • Module 5: Volunteerism
  • Module 6: Sustainability and Green Events
  • Module 7: Registration and Data Responsibility
  • Module 8: Food, Beverage and Catering
  • Module 9: Transportation
  • Module 10: Audio Visual and Production
  • Module 11: Event Design and Décor
  • Module 12: Music, Entertainment and Speakers
  • Module 13: Event Marketing and Sponsorship
  • Module 14: Production Schedules and Budgeting
  • Module 15: Risk Management, Safety and Security
  • Module 16: Legal Aspects
  • Module 17: Insurance
  • Module 18: Tackling Technology
  • Module 19: Fast Forward and Finale

As an option, you can register for one module at $295 USD, and Module 1 will be included free.

Note: You have one month to complete the purchased Module along with the free Module 1 companion and six months to complete the entire Certificate from date of registration.

OUR OFFER

As a Founding Partner in the first Gold Standard Certificate Program, we’re offering our clients an exclusive discount on the new Certificate in the Business of Meetings and Events™.

By attaining this Certificate, you will enhance your skills, gain foundational knowledge, and increase your ability to navigate the complexities of planning successful events for you, your team, your employer while reducing risk. Whether you are charged with planning the occasional event or are a seasoned planner, this program is tailored to meet your needs.

Take advantage of our special discount code below and register now to embark on a transformative learning journey that will unlock a world of possibilities. Including resources, support, and ongoing participation, the 19-Module Certificate introductory price is $3,500 USD. Should you choose, you can take one module for $295 USD that includes Module 1 introduction and industry overview for free.

Coupon Code for 15% Discount: SBCP1

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