Event KPIs are super important for determining your event’s overall success. Without KPIs, there is practically no event. With that in mind, this informative blog will provide you with all the basics about event KPIs, and will also list a few of the important ones every event expert must consider in order to make event planning simple. Be sure to pay close attention because this information will be coming from knowledgeable event consultants who have had considerable amounts of experience!
What is a KPI?
KPI is short for “Key Performance Indicators”, which is a detailed event analysis to find out how successful your event was. It is particularly important for your success analysis and what you as an organizer need to pay special attention to, in order to use this data to make your events even more successful in the future. Hiring an event consultant is beneficial especially if you are new to event planning because an expert will help you track your KPIs with ease.
Important KPIs to consider when planning an event
Number of registrations
One of the most obvious indicators is if you want to measure the success of an event. Exactly who has registered? And who hasn’t? To whom is your event most appealing? To determine when you received particularly high numbers of registrations for your event, an event consultant will help you evaluate this information in real-time.
Mentions and tagging on social media
Who is talking about you and your event? Observing and taking note of any additional hashtags participants use to report on your event can be useful as well.
Social media engagement
This evaluates how users have reacted to your posts, tweets, or contributions directly. An event consultant could help you examine comments, shares, likes, and the number of new subscribers in more detail. Most of the time, people only discuss topics they can relate to. The so-called social media engagement is higher the more frequently a post about your event is shared, liked, or received favourable comments. It positively impacts the awareness and reputation of your event, and by extension, your business or product.
Revenue vs Expenses
How do your total costs compare to the money you made? It’s important to keep in mind that event revenue can also be generated by selling sponsorships, buying merchandise, or generating leads for sales. Event consultants could help you set targets for how much you want to spend and how much money you want to make. Once the event is over, you can assess your earnings and outgoings to see how they compare to the standards you established.
Participant satisfaction
Request participant feedback on the event as a whole as well as on particular speakers, programs, or content. You can also ascertain the level of satisfaction your attendees had with the event’s planning and communication. KPIs from surveys may include satisfaction, future plans to attend, or propensity to tell others about the event. An event consultant could help you organize different types of surveys.
Wrapping up
Once again, event KPIs are extremely important when determining an event’s overall success. Even though you now know what KPIs to pay attention to, you might still need assistance calculating them. In this case, come to visit Sharon Bonner Consulting for further insight because we will help you set, track and exceed your KPI’s expectations!
