What Sharon is Loving Right Now

What Sharon is Loving Right Now

The Gold Standard Course For Event Planning Every few weeks, I write about what I have been loving lately. This time, it’s for a more personal reason—an event planning course that fills a long-standing gap I wish had been there when I was starting out. When I launched...
Maximizing Event ROI with Innovative Technology

Maximizing Event ROI with Innovative Technology

Event ROI seems to get all the attention, and for good reason. For those who don’t know, ROI stands for return on investment, and who doesn’t like a positive net return? Scoring a high ROI is always the goal; however, why settle for okay when you can achieve maximum...
The Guest Experience: Interactive Entertainment  

The Guest Experience: Interactive Entertainment  

Lately, I have been loving this new trend, also known as interactive entertainment. What better approach to ensure event success than by having guests physically engage with a prompt or a gimmick instead of just observing it? Remember that our brains register...
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