If you are the type to wing it all, you are heading towards a lawful disaster. Imagine if a $5 million legal settlement was in the budget… yikes. What if I told you that this could all be avoided? Have you ever heard of an event audit? If not, you are just in time.
An event audit thoroughly reviews your event before and after it happens, with a strong focus on the “before.” This document acts as both a roadmap and a tool to manage all the crucial details, from insurance, policies, and permits to unexpected factors you might overlook. Personally, some policies still surprise me with their vagueness. My recommendation: always read the fine print—it’s better to be safe than sorry.
A typical event audit reviews all event planning documents. What do we need? Do we have any comments or recommendations? Should we get anything in writing from the supplier or venue? Have we included or listed those items in the budget? What is our new budget, and does it need revisions? We ask so many questions to ensure everything is in order.
It can also extend to the marketing aspect, covering strategies and ensuring that your promotional content and logos comply with applicable policies. For example, hotels often ask to review any materials you plan to present to your guests.
As I mentioned before, an event audit saves you a significant amount of money and helps you avoid legal action. Hiring an event consultant to conduct a risk assessment also ensures you have the safest event possible.
In short, an event audit—especially one done by an award-winning consultant with 37 years of experience, if you ask me—is like striking gold. Not only does it simplify planning, but it also keeps you on track with important deadlines while ensuring everything is on record and easily accessible, making it a valuable asset in itself.
In addition, an event audit can also include goals and objectives to cover in order to achieve the highest ROI (Return on Investment). Who would not want that?
Not convinced yet? Let us have a chat over a free consultation. I could definitely change your mind—and if not, I could show you the door, but it is up to you to walk through it.
