Blog
Our blogs cover a variety of topics from educational, case studies and highlights. Our 10-part Event Consulting blog series offers you an in-depth look at the ins and outs of Event Consulting.
Why Hiring a Professional Event Consultant is a Game-Changer
If you are planning an event, whether it is a conference, a charity gala, a product promotion, or anything in between, you might wonder whether you want to invest in hiring a professional Event Consultant.
What is an Event Audit and Why You Need One NOW!
After so many years in the event industry, people are still surprised when I mention performing an Event Audit. They do not seem to understand their importance in the event planning cycle. The audit can significantly affect your desired outcome and even your bottom line, so keep on reading.
Celebrate Our Planet: Inspiring a Sustainable, Eco-Friendly Event
Happy Earth Day! I It is easier to say than to do. If you are not engaging in sustainable, eco-friendly habits, you are part of the problem. Imagine being given a beautiful, pristine playground, only to disregard it with scattered items and buried plastic bottles.
Event Consultant: Expectation vs. Reality
As an experienced event planner of 36 years, I have heard it all. To this day, there is confusion between what an event producer does versus what an event consultant does.
ChatGPT: Your Ultimate Pre-Event Planning Assistant?
Artificial intelligence is all the hype now and for good reason too. I do not encourage relying on it 100%, however, what a time saver to have this type of tool next to you, especially when it comes to events.
What Sharon is Loving Right Now! – Artisan Edition
Nowadays, events can’t be boring; whether it’s decor, music, or food; all elements need to be of quality and filled with excitement to ensure success with our guests.
Keeping it Cool: Unveiling the Hottest Event Trends for 2024
Being on top of your game is worth it! Whether it is a big or small gathering, it's all about the details because at the end of the day, trends do matter. How I like to think about it, is to feel the trends coming. I will give you a few hints on how you can predict...
The Dragon: A Symbol of Strength and Fortune
2024 signifies the Year of the Dragon, which is the 5th animal in the 12-year cycle of the Chinese zodiac signs, following the Rabbit and before the Snake.
Peach Fuzz, the Pantone Colour of the Year 2024
What a beautiful shade! Ever since I remember, I have always loved to incorporate the colour of the year into my event designs, and this year is no different!
Reflecting on a Transformative 2023
What a year 2023 was, a lot has happened. I opened up a new company exclusively for Event Consulting, and I also have a new recurring column in Canadian Special Events
Why Post-Event Evaluations Are Your Key to Success
Imagine being back in high school when your end-of-year report card revealed how well you excelled in different subjects, where your grades might have surprised or disappointed you.
The Ultimate Guide to Hosting a Memorable Event
Hosting an event is more than just a room filled with balloons and music; it’s a whole experience in itself. In this blog, we focus on our award-winning event, the NorLand Black & White Ball produced by Bright Ideas Event Agency.